Essential oils are all the rage nowadays and for good reason. After all, they have many health benefits, such as reducing stress and anxiety, headaches and migraines, and so much more.
If you want to start a business that’s going to actually help people, you picked the perfect industry.
To help you get started, here’s a guide to bottling and selling your own essential oils.
Choose a name and figure out branding
You’ve created your business plan and have a city business license for your essential oils company. Therefore, you know how much you have to make before you can start breaking even as well as other important areas, and you are legally allowed to sell your products.
While this step should take place during the business plan, it’s important to choose a company name that will resonate with your customers.
How do you plan on sticking out? How is your company unique? What are you and your products all about? Why should a customer purchase from your business and not another one?
All of these questions can help you figure out how you’re going to build a strong brand. There are many people who sell essential oils. While pricing, location, and other factors will play a role in the success of your business, a strong brand can take you the furthest.
A strong brand will entertain and fulfill your customers. It will stand for something. It will help you stay relevant and unique in a field that’s extremely competitive.
Find a wholesale supplier (if you’re not making the product yourself)
Purchasing essential oils in bulk can cut down on costs and ensure you’re purchasing a quality product that meets regulations. It can also ensure you always have the right amount of inventory. It can take pressure off of you since your product, which is one of the most important aspects of your business, is super high quality … and you don’t have to worry about making it.
If you’re making/preparing the product yourself, then it’s important to check any regulations, rules, or laws that might exist in your state relating to your industry.
Your label should reflect your values and brand while being transparent. It needs to give your customers a lot of information about your product. A good label is appealing, tells a story, and is honest about claims and what’s in the product.
Figure out marketing
Customers have so many different products and companies to choose from in this industry, making marketing that much more essential for your business.
You’ll have to decide what social media networks you’re going to be on. You’ll have to create a website. You’ll have to decide what kind of ads you’ll incorporate, from ads on social media (new school) to ads in the paper (old school).
There are a lot of decisions to make in this department. Luckily, there’s also an abundance of information and tips online.
As an example, ringless voicemail is a method you can use to target your leads as fast and efficiently as possible. Stratics Networks is virtually offering free ringless voicemail with unlimited voicemail drops. You already gathered your leads. Now, you have to reach out to them and try to convert them to customers. With ringless voicemail, you can target all of your leads at once by dropping a voicemail into their inboxes with a message about your company, when your store opens, how you can be reached, and more. This technology is a seamless way to contact your leads.
Once all of the above steps are taken care of, it’s time to start selling your product. Along the way, you’ll want to make improvements by eliminating strategies that don’t work and use more of the strategies that are working.
Starting your own essential oils business isn’t easy, but we hope the guide above helps!