Even though the Affordable Care Act (also known as the ACA or Obamacare) exists, there are still many members of the United States population that remain uninsured. While some of these individuals are only missing a portion of insurance, such as vision or dental insurance, that’s still a form of insurance that is better to have and not need than need and be without. After all, if you don’t have insurance and suddenly need it, you may be in big trouble, facing a costly medical bill or even an expensive trip in an ambulance.

So, if a lot of people could benefit from having different kinds of insurance, how do you actually go about getting the word out? It’s one thing to be told by a friend or family member about the value of insurance, but until you can really illustrate to people why you should have life insurance, health insurance, and other important types of insurance, you’ll never get them to actually take out a policy. This is why marketing is so crucial to getting people to fully understand complex products such as life insurance. Whether it’s understanding how beneficiaries work, breaking down death benefits and premiums, or just explaining the difference between whole life insurance and term life insurance, the right marketing team can make a major difference in meeting Americans’ healthcare needs. Read on for a few considerations to keep in mind as you’re considering how to best collaborate with marketers to get the word out to policyholders.

Use software tools to your benefit.

One of the most exciting things about marketing these days is how different tools and computer software can really impact your workflow. Whether it’s a way to handle integration with the CRM system that your life insurance company already uses or just the kind of collaboration tools that make it easier to work on the same project across multiple departments, marketing collaboration software is a major asset when you’re trying to get the word out about new life insurance rates.

Especially for large enterprises that may have many subsidiary insurance companies at the local level, getting every team member on the same page can be crucial. From tools that give each team member access to a shared workspace to options of streamlining the review and approval workflow, no matter what kind of content you’re creating, collaboration tools that go above and beyond communication channels like Slack should be integral to your insurance company’s marketing efforts.

Harness social media to build word of mouth.

Social media is becoming more and more important to all kinds of marketers, and especially in the realm of hard-to-understand products like whole life insurance or term life insurance, social media can be a major benefit. Different customers have different life insurance needs or health insurance goals, and this is why running targeted advertisements as part of a lead generation campaign can be a great way to ensure that you’re reaching potential policyholders and catering to their specific needs.

Following up via a phone call or even video conferencing can be a more personal way to explain these sorts of life insurance coverage benefits, but it’s often cheaper to attract potential customers using social media. Of course, you’ll want to be sure that you have individuals on your marketing team capable of content creation before you start a major Facebook or Instagram campaign. This is where it can be helpful to create a marketing package of different materials to share with local life insurance branches and help them get the word out. Keeping consistent branding is vital if you want to build word-of-mouth with customers online, so make sure your materials are recognizable and reflect you in a positive light if you want people to see the benefit of insurance coverage.